f&h has 14 years of experience in video production. Thanks to our extensive expertise in the visual language, we can offer high-quality videos with excellent storytelling to get your message across.
There are many different ways to shoot a video. The question of the appropriate video format must therefore be clarified. Various factors play a role here. Criteria for this decision include the budget, the desired effect, the message, the technology used and much more.
This decision-making process starts with the question of who the target group of your recruiting film is. Candidates who know your company are particularly well addressed by career films and testimonials. Candidates who do not know your company are best addressed by promotional and employer films.
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Emotional / promotional / conveys a core message / shows the values of the company / achieves a high reach
The promotional film aims to generate emotions and bind them to the employer brand in order to convey the corporate culture. This creates a bond and arouses curiosity to encourage viewers to find out more about the company beyond the film. Sharing on social media channels increases reach.
provides core information about a company / gives insight into the work of your company
The employer film presents the profile of the company in order to convey the corporate culture. It conveys more information about the company than the promotional film, but still has an advertising character.
The employer film is about he company and not focused on one professional group or career level. Its reach is increased with distribution via social media channels.
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2 to 3 protagonists convey the message in authentic statements that correspond with the corporate image.
A department of the company is presented. Authenticity is created by involving employees and showing work situations. The characteristics of employer attractiveness are presented as original sound bites to convey the corporate culture.
It is important to select protagonists who identify with the company. Distribution via social media channels increases the reach of the film.
The advantage of the event film: no fixed content concept is necessary. The images are created during an event. There are no scenic representations and the event film appears more authentic than any other format. In addition, the images captured are more exciting than everyday work situations, which allows for dynamic editing. Distribution via social media channels increases the reach of the film.
Potential employees can be given a clear and detailed picture of a particular position in the company and the work involved in order to demonstrate the attractiveness of the employer. To this end, interviews with an employee are filmed and the employee is accompanied in their daily work at the company.
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A teaser for a job advertisement that can even be recorded with a smartphone and processed by our innovative f&h app.
Job videos are a cost-effective long-term option for smaller budgets. Jobvideos are short videos that serve as teasers for job advertisements and employer branding. They consist of short clips in which employees of the company present an advertised position, future colleagues and services.
Visuelle Merkmale wie Corporate Identity,
Kleidung, Gebäude und Räumlichkeiten
Bildsprache & stilistische Mittel wie
Kameraführung, Korrektur
Die Visualisierung der Ebenen 1 und 2
ermöglicht dem Betrachter Rückschlüsse auf
die Grundannahmen.
Edgar Schein analysiert die Unternehmenskultur auf
drei verschiedenen Ebenen, die im Film zum Ausdruck kommen sollen.
Artefakte sind sichtbar, greifbar, sie umfassen alle sichtbaren
Phänomene, zum Beispiel: Corporate Identity, Kleidung,
Statussymbole, Gebäude, Räumlichkeiten.
Ein Film enthält die Werte, Normen und Standards des
Unternehmens. Diese werden teils bewusst, teils unbewusst wahrgenommen und geben Auskunft darüber, was als wünschens-
oder erstrebenswert angesehen wird (z. B. Unternehmensphilosophie
und Vision).
Die Grundannahmen sind unsichtbar, unbewusst und werden als
selbstverständlich vorausgesetzt. Sie beschreiben die tief
verwurzelten Eigenschaften des Unternehmens. Durch eine
genaue Spiegelung der Grundannahmen im Recruiting-Film wird
dem Zuschauer ein Gefühl dafür vermittelt, wie es ist, für das
Unternehmen zu arbeiten.
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We offer you a no-obligation consultation. During this consultation, we will clarify questions such as the selection of the appropriate format. This phase is crucial because decisions made at the beginning have a greater impact on the final product than others. Hasty decisions can lead to mistakes that reduce your satisfaction. The more input we receive from you, the more meaningful your recruiting film will be.
Let us advise you first, then work on the idea. Not the other way around.
The cost of a recruitment film varies greatly depending on the format, technology used, and time available. The advertising value that can be created with the help of a film can far outweigh the costs incurred. However, a larger budget does not necessarily mean the best result; rather, the right choice of format, technology, and idea is what brings success. These two factors must be carefully weighed up.
The clear definition of the budget determines the basis for the entire production.
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Developing ideas is our strength. Depending on the format, different approaches can be taken. These range from an exposé illustrating the rough plot, to a script that provides detailed insight into the content, to an animated storyboard that gives you an accurate picture of the video as the final product. This allows us to give you a detailed picture of your recruitment film even before production begins.
Be brave and break new ground to achieve viral marketing potential.
Once the idea development process is complete, the conception phase begins, along with the definition of content and intended core messages. Questions about the protagonists and extras are clarified. The search for a suitable location begins, it is clarified whether filming permits are required, and everything is prepared to create the optimal basis for smooth production.
Plan alternatives to the planned course of action. Bad weather or illness can always occur.
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Following the concept phase, the shooting schedule defines the entire production process: which location, at what time, with which protagonists, etc. The shooting schedule not only contains all sequences, but also important information about the plot and comments that are relevant for the entire team. This provides you and the entire crew with an overview that guides the complete implementation of the concept.
Delays can always occur. Therefore, allow for buffer times when reserving a room.
Production is at the heart of every recruiting film project. It is the process in which all ideas are implemented in accordance with the shooting schedule and the content defined in pre-production. Every team member knows their role, and even inexperienced protagonists are integrated to help them overcome stage fright and feel comfortable with us.
Please refrain from being present when recording original sound bites, as this puts pressure on the protagonists.
Successful production is followed by editing. This determines the final composition of all the material in order to achieve the desired look. After the rough cut, the fine cut is carried out in consultation with you. This is supplemented by sound design, visual effects, motion design, and color grading.
A structured approach is important when implementing your change requests.
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Once the recruitment film has been completed and edited, we will provide you with your video in various formats so that it can be shown in perfect quality on different platforms such as cinema, television, YouTube, and other social media. Naturally, you retain all image rights to the video.
We offer a backup for 2 years. It contains all project files for easy later changes.
“With f&h's solutions, I was able to multiply the number of applications I submitted. Thank you, f&h!”
“From the very first second, you can feel the passion and dedication with which you approach your projects!”
“The result was simply overwhelming! We would gladly work with f&h again anytime.”
We offer you the right tools for a more efficient application process. Our support team is happy to assist you with advice and support. Give us a call:
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